SELECTED WORK / PRINT & INSTALLATION / LONDON
SAMSUNG
KX.
90 METRES. OVERNIGHT ACCESS. RAPID TURNAROUND.
A continuous Samsung KX graphic delivered in a busy, London Underground-owned pedestrian tunnel — with public closure required for night-time installation.
THE PROJECT
CLIENT / AGENCY
IRIS WORLDWIDE / SAMSUNG KX
LOCATION
KING'S CROSS, LONDON
DISCIPLINES
SPECIALIST PRINT / INSTALLATION
THE WORK
THE BRIEF.
THE SITE. THE DEADLINE.
Working with Iris Worldwide, this specialist print and installation project has been undertaken on multiple occasions in the King's Cross pedestrian tunnel. The 90-metre Samsung KX graphic created a continuous branded arrival experience, but the real production challenge lay in the location: a busy London Underground-owned site requiring closure to the public, overnight-only installation and rapid turnarounds.
Restricted night-time access, public closure and tight installation windows demanded careful coordination around the site, not just the print. The people behind VYSABL have also delivered work at this same location for Nike, bringing first-hand knowledge of the constraints to different brand projects. These are examples of experience gained through previous production work.
PROJECT AT A GLANCE
Repeat specialist print and installation work at a challenging, busy King's Cross site. Overnight-only access, public closure and rapid turnaround made practical delivery as important as the finished 90-metre graphic.
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