SELECTED WORK / BRAND ACTIVATION / LONDON 2022
NIKE × TIKTOK
NEVER SETTLE, NEVER DONE.
A high-impact football activation delivered across two London locations in 2022. Working with Media.Monks for Nike × TikTok, VYSABL’s founders brought the campaign to life through their previous business — from large-format graphics and modular structures to installation on site.
THE PROJECT
AGENCY / BRANDS
MEDIA.MONKS / NIKE × TIKTOK
LOCATIONS / YEAR
WESTWAY, LONDON / TOTTENHAM HOTSPUR STADIUM / 2022
DISCIPLINES
LARGE-FORMAT PRINT / BEMATRIX STRUCTURES / FABRICATION / INSTALLATION
THE WORK
TWO LOCATIONS. ONE CAMPAIGN. BUILT TO PERFORM.
Beneath London’s Westway flyover, a temporary space became an immersive, multi-zone football environment for Nike × TikTok’s Never Settle, Never Done campaign.
The production combined large, single-piece fabric graphics, beMatrix framing and bespoke perimeter branding. An eight-person installation team delivered the main build in a single day, working to the tight turnaround of a live activation.
One week later, the campaign continued at Tottenham Hotspur Stadium. The team adapted graphics, frames and fabricated elements for the second setting, reusing materials wherever practical while meeting another demanding installation schedule.
