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BRAND ACTIVATION / PROJECT EXPERIENCE & EXPERIENTIAL BUILD
Jacksonville Florida. Waterloo Station.
A double-sided, immersive brand activation for Jacksonville, Florida, at London's Waterloo Station. Bringing together 400 plants, integrated AV, bespoke fabrication and large-format graphics, the installation transformed a busy station concourse for two consecutive Sunday events.
THE EXPERIENCE
An activation people could step into.
Built for the pace and scale of Waterloo Station, the activation invited passengers to encounter Jacksonville, Florida in the middle of their everyday journey. Lush planting, bold destination messaging and vibrant floor graphics turned a busy concourse into a distinctive, walk-around brand experience.
THE PHYSICAL BUILD
More than graphics.
A freestanding, double-sided structure brought together two different finishes: a living-wall face with approximately 400 plants, silk magnolias and raised signage, and a graphic-clad reverse with an integrated AV screen. Behind the finished surfaces, a lockable access door concealed secure storage. Bespoke podiums and precisely fitted floor graphics completed the turnkey build.
THE DELIVERY CHALLENGE
Two overnight builds. Two Sunday activations.
The activation took place within Waterloo Station’s busy public concourse, where special permissions, access controls and tightly constrained working hours shaped the installation programme. The structure was installed during night-time hours on two occasions for consecutive Sunday activations. The project team managed the complete turnkey operation, including installation and removal.
PROJECT RECORD
PROJECT
Jacksonville Florida promotional activation
LOCATION
Waterloo Station, London
BUILD
Double-sided activation wall, living wall with 400 plants, silk magnolias and floating signage
PRODUCTION
Integrated AV, printed graphics, secure storage, custom podiums and floor graphics
INSTALLATION
Two overnight installations for consecutive Sunday activations
This turnkey project forms part of the founders’ earlier specialist production experience and is not presented as a direct VYSABL commission. Original project photography is included above.
WHAT'S NEXT
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